PALMATEC Solutions
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 Quarterly Web Services Newsletter . November 2003 
Volume 2 Number 3 
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Frankly Speaking...

Please join me in welcoming Jaime Caris to the PALMATEC team as new Customer Service Representative. Jaime is the former Administrative Support Specialist of LoBue Holdings LLC. She has ten years' experience in customer service including Assistant to the Employment Manager for NOS Communications.

I am very excited to utilize Jaime's administration, human resources, sales, marketing and finance expertise to further our commitment to outstanding customer service. Please call or email Jaime and welcome her to the PALMATEC team!

Thank you for your continued support. I wish you much success!

Sincerely,
  Frank DePalma
  President

in this issue
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Plan Your Holiday Email Campaigns Now
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Don't let the customers you earned last summer forget about you.

This is a great time to do a holiday greeting, and explain the new products and services you have to offer.

Contact us today about developing a quick and easy holiday email marketing campaign.

In addition to complete email campaign management services, we have several options for do-it-yourselfers.

Web special »

Project Drum Starts a Buzz
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Kip Hubbard has used ProjectDrum.com to promote his Teacher Training Workshops to new customers and even register for the trainings. Building on the success of the first series of trainings, Kip wanted to continue to build an online community and promote his advanced teacher training workshops.

THE CHALLENGE
In addition to email campaigns and an active "News and Events" section of his company's site, Kip needed an open forum for workshop participants to ask questions and discuss their experience with the project.

THE SOLUTION
PALMATEC has been working with Kip to develop a system for teachers to communicate with each other and with workshop facilitators directly using the new Project Drum message board.

TECH SPECS
PALMATEC programmers customized a server-side Perl script similar to the one we used for the Port Townsend Fly Shop discussion board. This system creates new html pages for each discussion board entry. As the discussion board grows and the site is re-submitted to search engines using the PALMATEC SiteSubmit Service, these new pages are indexed based on their content. This boosts ProjectDrum.com's rank with the top search engines resulting in increased web traffic.

If you have an online community or would like to increase communication with your web site visitors, an online message board may be right for you.

Project Drum message board »

Calculate Real-Time UPS Shipping
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PALMATEC originally developed the TruGarde.com website for the Tacoma-based company in 2001 as a sales tool to promote their line of quality fabric and garment care products.

When the company was sold in July of 2003, PALMATEC began working with the new owners to update the site's functionality and marketing strategy to support their expanded mission.

THE CHALLENGE
The new owner--based in Garfield, New Jersey--liked their existing online identity and wanted to leverage their current web traffic to increase sales. Because of the type of product, it can only be shipped via UPS Ground. In addition to a standard e-commerce system, the TruGarde.com shopping cart needed to calculate shipping charges based on the up-to-the-minute UPS ground rates.

THE SOLUTION
Working with the UPS E-Commerce Division, PALMATEC programmers developed a custom script to calculate shipping for each order based on the buyer's zip code, total order weight, and current UPS rates in real-time. The resulting system seamlessly communicates with the UPS database and returns the correct rate to the secure server during the checkout process.

TruGarde.com »

New Toll-FREE Number
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Thanks to our valued customers, PALMATEC continues to grow.

Our clients from across the U.S. and Canada will be pleased to know that we have just incorporated a new toll-free number. Call us at 1-800-250-7971 for sales, customer service and support.

You can still call our old number, but now we give you the option of expanded features, more availability and better communication.

Philosophy »

Search Engine Submission

Package includes submission of your web site URL, title, description and keyword phrases to 1000+ search engines, directories and free-for-all links.

For maximum exposure, you can have your site automatically scheduled for weekly or monthly sessions; or use our easy online submission form to re-submit your site as often as you like!

Site Submit was developed to offer PALMATEC customers the ability to promote their Web sites to the ever increasing number of search engines on the Internet without hassle or complications.

Let us know if you would like to submit you site today! Offer good through November 30, 2003.

PALMATEC SiteSubmit

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