Being
Linked
is
Good
for
Business.
There
are
many
ways
that
potential
customers
can
arrive
at
your
site.
PALMATEC
Link
Builder
service
can
give
your
business
the
edge
by
leveraging
a
major
source
of
traffic
that
you
might
not
be
taking
advantage
of.
Our
experienced
online
marketing
team
will
work
with
you
to
determine
what
high-traffic,
high-ranking
sites
your
customers
are
visiting.
Then
we
will
research related sites, web portals,
and
businesses;
contact and negotiate link exchanges from prospective web
sites;
and
develop or update your site's link page.
Why
linking
is
so
important:
The software behind
Google's search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page.
Google uses PageRank to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google
is able to put the most relevant and reliable results first.
PageRank Technology: PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links,
PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page's importance by the number of votes it receives.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.
Important pages receive a higher PageRank and appear at the top of the search results.
Google's technology uses the collective intelligence of the web to determine a page's importance. There is no human involvement or manipulation of results, which is why users have come to trust Google
as a source of objective information untainted by paid placement.
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